Fresh FIction Box Not To Miss
Sara Reyes | What I learned at SXSW
Guests / March 21, 2009

Broken Lizzard and GwenOriginally uploaded by freshfiction First off, SXSW to the uninitiated is South By Southwest, referred to as “SXSW” or “South By“. It is a HUGE (with hundreds of thousands of people, maybe a million or two, who knows) festival in Austin. Texas over spring break. It started 23 years ago with music, expanded to film and then a few years ago added interactive. So, you’ve got the music geeks, the film geeks and the nerds all descending on a city for 13 days or so. I’ve been going since 2005 and it is something NOT-TO-MISS in your lifetime. In fact I’m sure it’s in a few 100 or 1000 things to do before you die lists. My interest is the interactive — all about the Internet or the Web 2.0. They’ve been talking the Web 2.0 since 2005. I wonder if we’ll ever get to the Web 3.0 or they’ll just call it something else. I was there when Twitter first was introduced. Lots of chatter about “taking a shower,” “I’m in the elevator,” “meet you at the beer tent” and stuff like that. Fascinating, no? Also went on to MySpace and Facebook because of SXSW trips….